Primal Joe’s Coffee Co.

Primal Joe’s Coffee Co.

Situated in the heart of beachside suburb Cronulla, Primal Joe’s Coffee Co. is the greatest place to refuel after a hard training session. Owner and manager Ryan Buttita has been part of the Jiu Jitsu community as a competitor and coach for almost a decade and...
It’s a wrap!

It’s a wrap!

And here we are, that time of the year again, knee deep in the silly season and reflecting on what has been and look forward with hope of what will be! 2018 has been a ripper for us, it’s once again proven to be a truly humbling experience to be able to support such...
That’s How The Dream Started

That’s How The Dream Started

The Project – Para, Brazil: Direct translation of Portuguese speaking, Brazilian, Ivan. That’s How The Dream Started! “I began training Jiu-jitsu around twelve years ago. But I struggled to advance at first as I was married that year and what I...
A shared vision to grow BJJ – 2019

A shared vision to grow BJJ – 2019

The Brazilian Jiu Jitsu world is expanding. The sports’ recognition and participation on the global platform is seeing dramatic growth at a rapid rate. With new gyms steadily popping up and existing and new brands and initiatives expanding and evolving with new...